THE WEARABLE ALBUM
In collaboration with BOI-1DA & NAHMIAS, BACARDI presents the first QR-powered fashion capsule that rewards fans for promoting rising music artists. I was lucky enough to concept this idea, and work on art direction as well.
SUPPORT RISING ARTISTS.
I worked with my peers at BBDO to ideate, create and execute this 4th iteration of Music Liberates Music. The campaign centers itself around aiding rising artists, targeting a new demographic or key issue in the community each year.
THE WEARABLE ALBUM
CHIEF CREATIVE OFFICER
David Lubars
EXECUTIVE CREATIVE DIRECTORS
Alex Booker & Philip Sicklinger
CREATIVE DIRECTORS
Taylor Marsh & Jackson Harper
ART DIRECTION
Jack Mastrototaro & Gia Sarkis
Design
Dina Zolan
COPYWRITING
Mia Potter & Aaron Marshall
PRODUCTION
Jessica Coccaro & Alex Hilliard