ST~GERMAIN “JE NE SAIS QUOI”
I was enlisted to art direct the first ever brand spot for St~Germain, the French elderflower liqueur brand with an iconic history in the spirits world. With an almost undefinable taste, the brand’s Je Ne Said Quoi is brought to life in their first brand storytelling TV spot.
IS IT… SWEET?
We created different outputs for various materials, including digital OOH that reflected our talent used in the :30. I had the opportunity to lead the art direction & design while also playing an integral part of the direction of creative idea as well.
ST~GERMAIN JE NE SAIS QUOI
EXECUTIVE CREATIVE DIRECTORS
Alex Booker & Philip Sicklinger
CREATIVE DIRECTORS
Harriet Ronn & Merrin McCormick
ART DIRECTION
Jack Mastrototaro
Design
Jack Mastrototaro
COPYWRITING
Mia Potter
PRODUCTION
Jessica Coccaro & Alex Hilliard
Directors
RGB6 Stockholm