ST~GERMAIN’s HOW TO
Building off of the world we had created for ST~GERMAIN with previous work, we added some sparkle to their brand world.
IS IT… SWEET?
We created different outputs for various materials, including digital OOH that reflected our talent used in the :15. I had the opportunity to lead the art direction & design while also playing an integral part of the direction of creative idea as well.
ST~GERMAIN JE NE SAIS QUOI
EXECUTIVE CREATIVE DIRECTOR
Alex Booker
CREATIVE DIRECTORS
Merrin McCormick & Rob Concepcion
ART DIRECTION
Jack Mastrototaro
Design
Jack Mastrototaro
COPYWRITING
Hallie Cain
PRODUCTION
Lizzy Lehn & Melissa Lucier
Directors
Mathilde Karrer