NEUTROGENA X HAILEE STEINFELD
BBDO NY partnered with the iconic Neutrogena and ever popular Hailee Steinfeld to launch a new product- Collagen Bank. Hailee stars as our “Collagen Banker” in social and OLV driven work.
INTRODUCING THE COLLAGEN BANK
A new way to bank. Hailee stars in our social driven videos, featuring our Neutrogena Collagen Bank.
SOCIAL DRIVEN
Not only did we tap the super star Hailee Steinfeld, we also asked Dr. T from TikTok to join the Neutrogena Collagen Bank
CREDITS (WIP)
CHIEF CREATIVE OFFICER
Chris Beresford-Hill & Josh Gross
EXECUTIVE CREATIVE DIRECTORS
Alex Booker
ASSOCIATE CREATIVE DIRECTORS
Laura Vancil & Benner Rawley
ART DIRECTION
Jack Mastrototaro & Maya Iwata
Design
Jack Mastrototaro
PRODUCTION
Tara Toliver
Director
Jess Coultier