Everything Must Go


Client: Wells Fargo
Role: Senior Art Director & Designer




A first of its kind live shoppable experience where everything on stage is for sale.
We created the first of its kind shoppable event that featured one of musics biggest stars, Dove Cameron,
where fans and viewers alike could purchase one of a kind pieces from Dove’s life. Not only were her personal items for sale,
but so weren’t the props used on set.







The Event









The Designs









Most items sold within the first 15 minutes, and the event generated over 6 million views.





Stills







Credits:

Creatives: Bart Smol & Jim Conolly, Georgia Murphy, Sabrina Ghantous
Designers: Rache Horlick and Bryan Haker
Account: Melissa Reisman and Elizabeth Maini
Production: Harvey Lacsina






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