Life is heavy. Neutorgena isn’t.


Client: Neutrogena
Role: Art Director & Designer




“I CAN’T BELIEVE MY MOM REPLIED K TO MY TEXT.”
We created a campaign that highlighted everyday spirals we all have in common with a popstar,
while emphasizing the juiciness that Neutrogena Hydro Boost can bring to your skin.







:30 Film











:15 Film









“That’s so passive agressive. What have I done to deserve K?”





Stills






Credits:

Creatives: Alex Booker, Lizzy Ferarro, Georgia Murphy, Sabrina Ghantous, Cata Baugmart
Account: Elliot Falconer, Kate Cruz, Shirley Mok
Production: Dan Scudellari, Jess Coccaro



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