The Wearable Album
Role: Art Director & Designer
Music Liberates Music 4.0
For Bacardí’s 4th iteration of the MLM, we created the first of its kind Wearable Album, clothing that is scannable andf automatically redirects scanners to new artists’ music. We partnered with up and coming artists, and amplified their voices by creating a capsule collection with LA based clothing brand Nahmias.
Support Rising Artists
I worked with peers at BBDO to ideate, create and execute this 4th iteration of Music Liberates Music. The campaign centers itself around aiding rising artists, targeting a new demographic or key issue in the community each year.